INTENT

The intention of the website can be seen as a space where designer and creator share information and idea. There is newsletter that was published at a daily basis. The COOLHUNTER targets people who live towards lifestyle aesthetically. In the website, people can find designer news, latest released design products or concepts. The information involves different aspects of life and it relates to all needs of people who cares about the quality of life. From art exhibition to health, from architecture to travel, the COOLHUNTER incorporates a myriad of news that causes viewers’ interest.

VOICE

As a “design” website, COOLHUNTER holds an informative voice. It is straightforward and clear. It keeps a professional voice, but to an extend that can still be easily understand for people to find it interesting to read. Also, texts are supported by a large amount of images as design is very much depends on visual elements.

TONE

The website keeps a clean and professional tone, where it has a white background and correspond to the logo. Because it is a design website that already contain a lot of complex visual elements, the side bar and font color is neat. It keeps a balance between the variety of images and the rest of the visual element.

BRAND

The Cool Hunter celebrates creativity in all of its modern manifestations. Since its inception in 2004, The Cool Hunter has remained one of the world’s most widely read design and pop-culture sites, a leading authority on all things creative and a truly global hub for what’s cool, thoughtful, innovative and original.

PERSONA

The Cool Hunter is a natural fit for its readers – creative influencers who stay in the know and ahead of the curve. Global in outlook, culturally discerning, The Cool Hunter readers are connected, creatively aware, confident, stylish and sociable.

WIREFRAME

Wireframe

COPYDECK

  • Title: the cool hunter
  • Header 1: home
  • Header 2: architecture
  • Header 3: art
  • Header 4: design
  • Header 5: travel
  • Header 6: lifestyle
  • Footer:
  • Join our mailing list
  • Contact us
  • FAQs
  • Advertising
  • Our journal
  • Our story

COMPETITION

Compare to other competitor that share design creativity, style and fashion, the COOLHUNTER stands out in the way that it has a great balance between showing massive images and a holistic style. They corporative with online shop and they have advertisement. While they can still keep a neat and clean result.